If you are planning to pursue the Post Graduate Diploma in Advertising and Integrated Communication (PGDAIC) from IGNOU in 2025, having a clear understanding of the syllabus is essential. IGNOU has adopted a structured credit-based system to provide flexibility while maintaining academic rigor. Whether you’re a working professional or a fresh graduate, this program is designed to equip you with industry-relevant skills in advertising and communication.
The PGDAIC program prepares students to face the dynamic challenges of the advertising world by combining theoretical knowledge with practical applications. In this guide, we will walk you through the complete IGNOU PGDAIC syllabus for 2025. You will learn about the credit system, core subjects, semester-wise course breakdown, and additional information that will help you plan your academic journey effectively.
Overview of IGNOU PGDAIC Program 2025
| Particulars | Details |
|---|---|
| Program Name | Post Graduate Diploma in Advertising and Integrated Communication |
| University | Indira Gandhi National Open University (IGNOU) |
| Category | Postgraduate Diploma |
| Exam System | Semester-Based |
| Total Credits Required | 32 |
IGNOU’s PGDAIC program is specifically tailored to help students develop expertise in both traditional and modern advertising techniques. It balances theoretical foundations with practical exposure through project work and real-world applications.
IGNOU PGDAIC 2025 Syllabus Breakdown
Students are required to complete a total of 32 credits spread across two semesters. Each course in the program carries specific credit value, contributing to the final certification.
Semester 1 Courses
| Course Code | Course Name | Credits |
| MNM-021 | Integrated Communication Practices | 4 |
| MNM-022 | Consumer Behaviour | 4 |
| MNM-023 | Advertising | 4 |
| MNM-024 | Public Relations | 4 |
Total Credits for Semester 1: 16
These foundational courses introduce students to key communication theories, the psychology behind consumer behavior, and the basics of advertising and PR strategies.
Semester 2 Courses
| Course Code | Course Name | Credits |
| MNM-025 | Online Brand Management | 4 |
| MNM-026 | Integrated Campaign Planning | 4 |
| MNM-027 | Vocational Life Skills | 2 |
| MNM-021 | Internship / Project Work | 6 |
Total Credits for Semester 2: 16
Semester 2 focuses on the application of learning through branding, campaign planning, and an internship or project work. The vocational course enhances life skills that are essential for teamwork and communication.
Credit System at IGNOU for PGDAIC
IGNOU uses a modular, credit-based system for its PGDAIC program, which allows students to manage their learning efficiently. Each credit is equivalent to 30 hours of learning effort. To earn the PGDAIC diploma, a student must successfully complete 32 credits.
The credit distribution ensures that students do not feel overwhelmed in any given semester while encouraging consistent progress. Once a student completes a course and its assessments, the corresponding credits are awarded.
This system also makes it easier for students who may wish to resume or continue their studies after a break.
Key Highlights of IGNOU PGDAIC Program
- Industry-Aligned Curriculum: The syllabus is developed with input from advertising experts and is regularly updated to match current market needs.
- Blended Learning Format: Students benefit from a mix of printed materials, digital content, and optional counseling sessions.
- Hands-On Project Work: The project or internship ensures real-life application of academic concepts.
- Flexible Study: Perfect for working professionals or students who require a flexible academic schedule.
- Affordable Education: IGNOU offers one of the most cost-effective higher education opportunities in India.
Skills You Will Gain
By completing the PGDAIC program, students acquire:
- Strategic Communication Skills
- Advertising and PR Campaign Planning
- Consumer Psychology and Behavior Analysis
- Online and Offline Brand Management
- Project and Time Management Skills
These skills are not only valuable in the advertising sector but are also transferable to media, public relations, corporate communication, and entrepreneurship.
Career Opportunities After PGDAIC
Graduates of IGNOU’s PGDAIC program can explore several exciting career paths:
- Advertising Executive
- PR Consultant
- Brand Manager
- Content Strategist
- Media Planner
- Digital Marketing Specialist
With the rise in digital media, professionals with knowledge in integrated communications are in high demand across sectors.
Who Should Consider the PGDAIC Program?
This program is ideal for:
- Fresh graduates looking to enter the advertising and PR industry
- Working professionals seeking career advancement in communication-related fields
- Entrepreneurs who want to master brand messaging
- Media professionals looking to strengthen their academic background
The flexibility and structure of the program make it suitable for learners from all academic and professional backgrounds.
How to Use the PGDAIC Syllabus for Academic Planning
- Set Semester Goals: Focus on completing the most credit-intensive subjects first.
- Organize Study Material: Use the syllabus as a reference point when accessing IGNOU’s eGyankosh or printed materials.
- Prepare for Exams Strategically: Prioritize core subjects and practice past question papers.
- Plan for Project Work: Begin brainstorming your project/internship early in the second semester.
FAQs: IGNOU PGDAIC Syllabus 2025
Q1. How many total credits are required to complete the PGDAIC program?
A1. You need to complete a total of 32 credits across two semesters.
Q2. Is there any practical component in this program?
A2. Yes, Semester 2 includes a 6-credit Internship/Project Work component to provide hands-on experience.
Q3. Can I choose elective courses in PGDAIC?
A3. Some elective options may be available, but most of the courses are compulsory. Please check with IGNOU for the latest structure.
Q4. What is the duration of the PGDAIC program?
A4. Typically, the program is completed over one academic year (two semesters).
Q5. Where can I find study materials for PGDAIC courses?
A5. IGNOU provides official study materials via printed books and online through platforms like eGyankosh.
Q6. Is this program recognized by UGC or employers?
A6. Yes, IGNOU is a UGC-recognized central university, and its programs are widely accepted by both government and private sector employers.
Q7. Can I pursue this program along with a full-time job?
A7. Yes, the flexible nature of IGNOU’s open and distance learning system allows students to manage studies alongside professional commitments.
By understanding the IGNOU PGDAIC syllabus for 2025 in detail, you can effectively plan your academic journey, stay ahead with your preparation, and ultimately, build a strong foundation in advertising and communication. Whether you aim for corporate success or creative freedom, this diploma can be your stepping stone.
